Ecommerce web development has evolved significantly from artificial intelligence (AI) and digital wallets to mobile and social integrations, a lot of things has changed in the past 5 years.

Similarly, E-commerce platforms are continuously transforming themselves to serve the modern enterprises and users with better experience.

We invested some real hours in performing a comprehensive research to find out the most suitable E-commerce platform. Ease of customization, updating store manually, SEO, security, content management system (CMS) and pricing are the top considerations, which can help in deciding the most suitable platform for your online store.

1. Shopify

It is the ideal platform for beginners with conventional requirements. Shopify has certain limitations and drawbacks when it comes to build an online store with some unique features and functionalities.

• Shopify provides more than 100 store templates to build an online store, which is awesome. But to make changes in the backend, customization can be quite cumbersome and problematic as you’ll have to work with Shopify’s API. Also, exporting a blog post in Shopify is complicated.

• Platform transaction fees is another issue with Shopify, which is an additional fee that you need to pay the platform as a percent of sales.

• You need to install a paid app to enable AMP (Accelerated Mobile Pages) on your store.

• The extended SEO features such as customer reviews and ratings can only be used when you pay additionally for plugins.

• There is a lack of in-depth and robust analytics with native reporting functionality.

• There is no feature available for native filtering and search options in Shopify. You will need a third-party app to solve such problems on your store.

• Customers cannot avail multiple coupons as there is only one discount available per order by default.

With these limitations, we can say that you need to find a better and suitable platform for your online store or else you need to get ready with an excellent technical team to make your store functional and working.

2. SilverStripe 3

SilverStripe is having an E-commerce development module known as swipestrip or SilverStripe 3. It is a simple and flexible framework to create a fully customized online store.

But, it takes a lot of hard work to customize the platform for the ongoing changing needs. The following limitations you can face while developing an E-commerce store using the framework:

• In many cases, many functionalities are hidden away for developers when it comes to customization.

• SilverStripe community is comparatively much smaller to WordPress. Consequently, you cannot expect the information and support will be available online. In such cases, you may have to struggle in finding the required guidelines and assistance.

• You may have to compromise on certain functionalities due to smaller number of modules and plugins availability while building an online store using SilverStripe 3.

• There are not so many ready to use themes like WordPress. So, it will be entirely coders work to create and customize their own themes using SilverStripe 3 for getting the desired look and feel.

• If you’re planning to build your next online store using SilverStripe 3, you’ll have less information available online due to lack of documentation.

3. Neto

Neto is an all-in-one E-commerce solution. It is a faster way to grow your business by selling in more channels. But, you may face some disadvantages in customizing your online store. You cannot customize the products to be viewed in a particular order on your online store. Neto is one of the leading E-commerce platforms in Australia and New Zealand. But, Neto has following limitations when it comes to customizing your online store:

• The platform is not as customizable as other platforms like WooCommerce.

• There is a lack of some of the New Zealand local resource integration.

• The pricing packages are quite high.

• If you want to remove the chat support in the dashboard, it will take much time to fix it as you must learn it first.

With all these limitations we recommend not to use Neto for building your online store. Otherwise, you’ll require to put continuous efforts in learning and fixing small changes on your online store.

4. Spree Commerce

Spree Commerce is an open source E-commerce platform for building large online stores. However, the platform was dropped for a while in 2015 and a new version gets released by January 2016. During this time passionate Spree contributors developed another E-commerce Solution-Solidus. It is a flexible online store building platform that gives a full ownership and control. But, there are certain drawbacks of using the platform for creating your online store in comparison to Solidus:

• There is a lack of supply management.

• There is a need for shipping integration.

• The platform lacking in order management system.

• Limited number of themes are available.

Also, if you want to build an online store using Spree Commerce, you must learn the coding skills for having some common functionality on the store.

WooCommerce, the best platform to build an online store

WooCommerce is the ideal platform to build an online store. It is the most customizable E-commerce platform that is responsible for more than 28% of all online stores.

Image: BuiltWith

Why WooCommerce?

WooCommerce is the most popular E-commerce platform on the web. Following are the rock-solid reasons to create an online store with WooCommerce:

• It offers a huge flexibility for product categorization, price setting, and independent attributes. It is easy to manage a store without having to know about the technical side of things.

• There is no limitation on the number of products and categories. You’ll have a complete control on your store and content. It is fully expandable, which makes it easy to add any feature to your store.

• It gives you an opportunity to harness all the business dimensions in one place. You can build a fully-functioning online store within a professional website along with an integrated blog.

• It includes an intuitive and built-in analytics system to show an easy to understand E-commerce metrics. You’ll get the helpful charts and graphs to see total sales, order totals, and statistics on individual buyers, etc. to monitor your progress.

• If you don’t want to create a high-volume store and want to stick with the WordPress, then WooCommerce is the best choice to create an online store.

• You can easily extend the functionality of your store as you grow your business. It is easy to get the hundreds of extensions with the help of a variety of free and paid apps.

Your online business is important to you and choosing a right E-commerce platform is critical. Choose the best suitable E-commerce platform based on your requirements, budget, security and ease of maintenance on daily basis. That’s how you’ll be able to deliver the ever-changing whims and needs of the modern-day consumers.