web design best practices

Static web is a thing of the past! In this day and age, you need an interactive and dynamic website to attract, engage and convince users.

Web users are more curious than ever however we have a shorter attention span. Web users demand a personalised and interactive experience on the web.

This is why an interactive, personalised and relevant user experience will remain at the core of all emerging and growing web design trends in 2019. A web design agency must focus on speed and interactive components before designing a client’s website. Design agencies need to take care of the website’s functionality, appearance, navigation and coding integrity whilst developing any website design. In short, an agency must focus on user experience across devices and screens. Everything else will follow the trends.

The following are fast-emerging web design trends to follow for creating better user experience and better business outcomes:

Incorporate videos to your website

Incorporating videos and more videos on a website will make it more interactive. According to HubSpot, 81% of businesses use video as a marketing tool in 2018. Moreover, consumers love videos, 72% of people would rather use video to learn about a product or service.

To serve a better and more relevant user experience it becomes a brand’s top priority to create and showcase more videos on their website.

Video content has become a powerful medium for conducting business-to-business interactions. So, you just can’t ignore the power of video. Start creating and showcasing more videos on your website for maximum exposure.

Optimised images with real human faces

Images on your website are crucial for performance. But images take the most time to load, so it is important to keep image sizes as low as possible.

Also, include images with human faces on your website. Human faces inspire and trigger emotion. Research shows that posts with human faces on Instagram gets 38% more likes and 32% more comments.

Fast loading & mobile ready web

Website loading speed will always remain a concern for users, especially when a user is opening a website on a smartphone or mobile device.

As you know, virtually everyone uses smart devices, and no one wants to wait for a site to load. Hence, you need to check website speed for all users across devices. You can test website speed using Pingdom or Pagespeed Insights by Google which will provide insights into how you can improve your website speed.

Material design to bring motion on the web

Creating a unified experience across platforms and device sizes is important. Thus, Google developed a visual language known as Material Design. It is useful in bringing focus to a website by creating design hierarchy by using bold, graphic and intentional material design. Bring motion into material design and create a more meaningful design. It is easy to move material along any axis in the environment.

Also, you can spontaneously generate or destroy material anywhere in the environment. WhatsApp for web is the finest example of material design.

Incorporate a friendly and easy to use CMS

Consistently publishing fresh and original content captivates the audience and creates a long-term relationship. It is helpful in delivering long term and invaluable momentum to all digital marketing efforts. This can be done by including a back-end Content Management System (CMS) in the design so your clients can edit and post content as required.

We recommend WordPress as a best suited CMS as it is simple and easy to manage without a steep learning curve. Also, Gutenberg– a new editor for WordPress is going to launch sometime soon (WordPress 5.0 Release), which will make the editing experience super easy.

Tracking enabled conversion optimisation

There is no way to know what users are expecting and what needs to be changed on your current website unless you track user behaviour on it.

Enable tracking for all your webpages and standalone landing pages. It is important to know how a website is performing and what you need to improve for a better outcome. A website design must include the ability for you to gauge and measure your key performance indicators – traffic, goals and conversions.

You can subscribe to a range of pretty great heatmap tools like Hotjar and CrazyEgg to see how visitors are using your website.

Microinteraction design

A well designed microinteraction can create a powerful impact on users. It becomes easy to collect the results of an action or communicating feedback. They mirror how we humans perform certain actions on a website. You can include animations and interactive elements to create a richer user experience. Liking a Facebook post, setting a status message, changing a setting on your website, rating a product/service, and performing an online search are a few good examples of microinteractions.

Ensure your website security is leak proof

Website security is paramount for businesses. With this in mind, you need to implement the most suitable security plugins on a website to keep it safe from malware, hackers and other online threats. Wordfence and Sucuri are the best security options available to make a website secure and safe.

Furthermore, implementing an SSL certificate will show users that the website is safe for interaction and purchase. Once you implement an SSL certificate on a website; a green lock sign will be shown at the top left corner to all the users along with the HTTPS prefix. This provides users with the assurance that their session with your website is encrypted.

Conclusively, we can say that the future of web design seems promising with these fast-evolving trends. Any agency should follow these website design trends to create a better user experience and better business outcomes. If you need any help with your website design and development, we’d be happy to assist you.