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Whether a solo entrepreneur or a multi-national company, web design is a critical factor in enticing customers, generating leads and ultimately sales conversions. However, once the website is designed, there will be limited success without web optimisation.
This is a fascinating area that needs to be studied in-depth and the various strategies employed at the earliest opportunity. Google is said to use over 200 different factors to determine where an article will be placed in its search engine results. Businesses need to keep up to date with SEO trends.
Google first introduced this notion in March 2018, and mobile first is the number one consideration today. A website has to be adapted to work across desktops, mobile phones and tablets. This means that images need to be responsive for the best user experience. The use of pop-ups should be avoided as much as possible.
The importance of meta titles cannot be overstated. This is what the readers consider first when deciding whether to click on a website. And now, with the emphasis on mobile-first, the meta titles have to be short for easier readability.
The initial web design has to ensure that readers can navigate the site without problems and easily find what they are looking for. Following on from that, the best SEO practices will ensure that a potential customer stays as long as possible and doesn't bounce away.