As important as high-quality content is to the success of your website, you also need to make sure that your website is found by the search engines, and put out there when people search for the information that you provide. Search engine optimization is your most important tool in this effort. Here are tips on how to optimize your website so that it is easily found by the search engines.

Try to get snippets from your website featured

When you search Google for an answer to a problem, the search engine will often display an answer drawn from a website, at the top of its search results. When Google features a snippet from a website in this way, you get an answer directly, without needing to enter the website that the answer is taken from.

It can take some work to get Google to feature a snippet from your website. You’ll need to find keywords to base good content on, answer a question in a simple and direct way, and boost the authority of your page by building backlinks. Usually, if your content is good enough, Google will feature a snippet.

Design a mobile-responsive website

More than fifty percent of all online traffic is generated by mobile devices. This means that to be successful, websites need to display correctly on mobile screens and load quickly. Google has a Mobile-Friendly Test responsiveness check service and a Think With Google mobile website speed test service that you can use on your website to see how well it works on mobile devices. It’s important to remember that when your website doesn’t show well on mobile devices, you lose visitors and a good search ranking on Google.

Building backlinks is still important

It used to be that your site’s authority on Google was almost entirely determined by the good backlinks that you got. These days, a site’s relevance is determined by a number of other factors, as well. Nevertheless, it’s still important to build authoritative backlinks to your site. Google’s own advice in this area is straightforward: you get to build authoritative backlinks by putting valuable content on your site that people want to link to. Whether your content is video, images or text, if it is high-quality stuff, people will want to reference it on their own pages.

Repurpose your content where possible

There is no rule that says that content can only be used once. When you create content, you may be able to reuse it multiple times, in different forms. If you have a video, for instance, you could write an article about the points that the video makes, as well, or go on social media and promote your video. It’s possible to make a single piece of content go much farther than you would think.

SEO is still important

While the methods used to optimize websites may have changed, the idea itself remains that you need to make sure that the search engines see your website, understand its relevance to visitors, and promote it. As you keep offering high-quality content on a website that makes it easy for visitors to experience it, you will find that you are rewarded with a high search engine ranking.

If you’re ready to sell online then Trafik is here to help.

We’ve got a track record of delivering great sales for our clients and we do it by listening carefully to their needs. Here are some things to consider if you’re ready to achieve business success with online sales.

Have you defined your product or service?

This is the first question for any business selling online and it’s important to define this upfront if you want to maximise sales on your website. That’s because the type of product or service you are selling will drive very different requirements from the website you need to build.

Who is your customer?

If you have defined and understood who your customer is, it becomes a lot easier to structure your website to make it easy for them to purchase your product or service. It also means you will be more likely to stay on track when it comes to providing the right information, meeting customer service expectations and managing any delivery requirements effectively.

How are you selling?

Do you plan to sell products on your website only or are you building a sales experience across online and retail stores? Selling services online could be as simple as booking an appointment and paying in advance, or as complicated as hosting online webinars and creating entire online service experiences. Trafik can help you to understand the possibilities so you can choose the right online set up to suit your business. We recommend that all our clients build websites that work across all devices.

Prioritise security

We recommend that all of our clients prioritise security when building their websites. Being a trusted provider means search engines like Google will make it easier for their users to find your website. It’s also essential if you plan to request payment or capture any data from your customers.

Build the right website

There are lots of different options to choose from if you plan to build a website for your business. Trafik can help you to understand what’s available while making it easy to choose the right software and design to sell to your customers. We’re experts in getting it right for our clients because we listen to what’s important to you. Get in contact today and ask us more about building a website for your business.

Monitor your website closely

Adding Google Analytics to your website makes it possible to carefully track where your customers are coming from, where they visit on your site, and what and how they are buying. If customers aren’t making a purchase you’ll have the information you need to work out why, and make the changes necessary to secure the sales.

Be proactive in driving sales

Selling online also offers lots of opportunities to proactively manage the purchase process. From incentivising first purchase with discounts; to recommending similar products and services based on previous purchase behaviour. Trafik can introduce you to a huge range of smart tools designed to stimulate sales and close the deal.

Evolve and optimise your website

Once your website is up and running you will be provided with lots of information about the way that customers are interacting with your products and services and completing transactions. This is your opportunity to regularly review and evolve your website so that you make the most of sales opportunities.

If you’re ready to sell your product or service online then contact Trafik today. We make it easy to understand your options and meet your online sales goals. All you need to do is tell us what you want to achieve and we can tell you what technology is available to drive the best results. Why not get in contact and find out more today?

The team at Trafik are all about building websites that deliver results. That’s just one of the reasons we think it’s a great idea to treat your website like a member of your sales team. By setting clear goals and performance targets, you can be sure your website is contributing to your business.

Here are some simple steps to consider if you want to drive performance from your website.

Set strong goals for your website

Like any member of your team, your website needs to justify its cost by performing for your business. Start by considering what you need your website to achieve and don’t be afraid to define your targets in numbers. Tie it back into your overall business goals so you can be clear just how important your website is to your business performance.

Give your website the tools it needs to deliver

Once you’ve defined what you want your website to deliver it’s important to make sure you’ve given it the tools it needs to do the job. That means structuring your website’s functionality and content to achieve your goals. Take a close look at your website – ideally with a member of the Trafik team – and fine tune your set up to ensure success.

Start a conversation with your customer

Now that you’ve worked out what you want your website to achieve, it’s time to consider who you’re talking to. Don’t fall into the trap of using your website to hold a one-sided conversation about your business. A smart salesperson knows that talking in benefits and telling a story that your customer can engage with is much more likely to get you the results you need.

Understand where your value lies

Chances are you aren’t the only business that offers a product like yours. Why not make sure your customers understand exactly why you’re better than the rest. Don’t be modest and risk hiding your best points and defining features. Ask the team at Trafik how you can highlight your value and make it stand out on the page.

Work out how you’re going to measure your goals

Setting goals for your website is one thing, measuring them is something else. Trafik recommend adding Google Analytics to your website so you can track exactly how you’re performing. Remember to diarise regular dates to review the data and react where necessary to adjust your content or your functionality to improve your performance.

Do you want your website to function like a member of your sales team?

Trafik can help you to identify what you want your website to achieve and work with you to create or redesign your website to deliver your goals. We believe in delivering measurable results that help you to demonstrate the value of your website. Why not contact us today and find out exactly how we can help your business achieve success online?

Is your website delivering results?

Whatever reason you have for investing in your website, it’s important to know that your money is going to deliver. Being online is expected by most customers today – so how will you make it work for your business? Here are 4 ways to make sure the money you put into your website delivers results.

1. Understand your target audience
Have you defined your target audience? Creating a user friendly website is a great way to get results. Users of different age and experience interact with websites in different ways, so you should start by making it easy for your target audience to explore your product or service.

2. Set clear targets
Saying what you want to deliver is one of the best ways to achieve results. Your website should be supporting your business plan. Take some time up front to define what you want your website to do.

Are you selling products or exploring services? How do you want customers to react? Should they pick up the phone or join your database?

Once you’ve defined success, your website can be structured to deliver on your targets. Use Google Analytics to track the behaviour of your customers and make sure you’re getting the right results.

3. Get the right content
You may know your business back to front but have you got the skills to sell what you do in words? Great content will tell the story of your product and service as a series of benefits that your customers won’t want to live without.

Content is a great way to refresh your existing website or to simply connect with your customers. With a focus on SEO it can also increase the chances of your business being found.

4. Be trusted
Making your website secure is not just about protecting your identity and your customers’ details. It’s also about letting the Search Engines know that your website can be trusted. Search Engines will not give you a good ranking if they don’t trust your identity.

Investing in a website today means investing in the right security certificates and validation. If you’re looking for good results from your website then you need to be found. If you’d like to know more just give Trafik a call: we’ll be happy to help.

___________

Your website should be contributing to your business. It’s another member of your sales team and offers an important marketing tool to connect your customers with your brand. If you’re concerned that you don’t know how your website is performing: talk to Trafik.

Trafik believe in delivering intelligent solutions online. We use our expertise to make it easy to get a return on the investment that you put into your website. Our focus is on delivering real results that have a positive impact on your business performance.

Everyone knows that a website is a great selling tool. But did you realise it’s also a great time saver? Websites can automate processes and make your business operate more efficiently. Here are some simple ways to add automation to your website.

What is automation?
Automation happens when you make a process run on its own without the need for manpower.

It’s always the right time to make sales
Selling online is such an efficient way to do business. Websites that automate the sales process can sell products, services and even experiences at the touch of a button.

Online retail has the huge advantage of taking your business to your customer’s fingertips at any time of the day or night, in any location across the world. All you need to do is to make sure your website can be found (hint: we can help with that).

Capturing information
Does your business use forms? Perhaps your customers fill them in to order a product or service. Maybe they’re used to gather information before you provide a quote?

Using your website to manage your forms is an efficient and paperless way to control the flow of information. Your customer will avoid the need to print, scan and email completed forms to you. You will receive all the information that you need in a format that’s easy to store, manage, reference, and update when needed in the future.

Information sharing…all the time
Twenty years ago, Marketing Teams spent a lot of time producing brochures and leaflets that contained all of the information that customers needed to know. Now you can use the information that you want to share to fill your website.

Online, your information can be accessed by anyone, updated in real time, and shared through newsletters and social media. It’s never been so easy to share information with your customers.

Database building
Newsletters remain one of the most effective ways of getting your message to your customers. Gathering email addresses through your website is a great way to market your business and drive sales.

Automation means your website gathers all the information you need to build your database. You can also automate your responses as well as your sign up, and send instant emails to incentivise first or repeat purchases.

Feedback time
Ever wished you knew what your customers thought? For most of us, it’s a battle of time or money to carry out research. Automation makes it easy. If you want to set up a survey, all you need to do is add it to your website.

If you’re keen to strengthen your customer experience or redefine your product offering, an online survey can be an effective tool. Just work out what to ask and where to ask it – on your home page, post purchase, or after the product or service has been received.

Stay in the picture
If your business relies on visuals for promotion, you can also automate sharing images to your gallery online. This may be an ideal way to demonstrate your work or catalogue your work in progress.

A simple link from your Gallery page to Instagram can take all the effort out of keeping your customers across your latest projects. It can also provide easy access to your social media accounts for clients who are keen to keep in touch.
_

Automation is a great way to make your business more efficient. Whether you’re a large corporate or a small start-up, there are many smart ways that a well-designed website can make it easier for you to do business.

Time to talk to Trafik?
At Trafik, we pride ourselves on listening to our customers and using our expertise to deliver results. If you’d like to find out more about us: we’d love to hear from you.

Get in touch today.

Thinking about investing in Google Ads? Google Ads are a smart addition to your marketing toolkit and a great way to bring new customers to your business. In this Trafik Techtalk we’re going to help you prepare for the best campaign results by sharing five steps we recommend you take before starting Google Ads.

Step 1: Identify your goals
Google Ads are a targeted and highly measurable form of marketing. Before you put money in, we recommend you identify exactly what you want to get out at the other end. Defining your target audience and how many sales you want to bring to your business will also help Trafik to design and build the best campaign.

Step 2: Review your website
Does your website need a little TLC? Take a careful look and work out if you need to do some housekeeping before you start advertising. Make the most of your investment and make sure your website is up to date, functions on all devices, and fulfils your customers’ needs.

Step 3: Set up Google Analytics
We recommend that you have Google Analytics working on your website before you start running Google Ads. That’s because we want to know exactly how potential customers behave when they visit your site.

Google Analytics allows us to make sure the leads you’re paying for are turning into actual sales that benefit your bottom line. And it provides us with the information we need to make changes quickly if they don’t.

Step 4: Create the best content
Setting up Google Ads is a great opportunity to wow new customers with the amazing, informative content on your website. If that’s not how you think of the words on your pages, it might be worth investing in a refresh.

Your content needs to connect your Google Ad campaign to your website, and then convert your lead into a sale. Rich, relevant content will also help you make the most of organic searches to drive customers to your business.

Step 5: Prepare to convert your leads
We always like to ask our clients how they’re planning on converting leads into sales – before they start their Google Ads campaign. If your sales team is on holiday then now’s not the time to ask everyone to pick up the phone. Take a moment to review where your website is directing your customers to. Make sure you can manage the volume of leads you’re hoping to achieve.

Time to talk to Trafik?
Creating a top performing Google Ad campaign can be as much about the right preparation as it is about smart execution. The good news is that Trafik has the skills to help with both.

Trafik is a Google Partner with over 15 years combined experience in creating successful Google Ad campaigns. If you’re looking for intelligence online, give us a call today.

If you’re looking for a boost to get your business in front of your customers, this Trafik Techtalk is for you. We’re going to share our top 5 reasons why we love Google Ads.

What are Google Ads?

Google Ads (once Google Adwords) are advertising tools provided by Google to get you in front of your customers. They allow your business to appear in key locations at the top or bottom of a page of search engine results. Used well, they can effectively boost your search engine ranking and connect your business with your target audience.

Here are our top 5 reasons why we love Google Ads.

1. Google Ads are focused
Google Ads allow you to focus on your target audience – i.e. the people most likely to need your product or service. By targeting the right people you control the cost of communicating your message while making the most of your opportunities to drive sales.

2. Google Ads can be structured to suit your budget
Whether you’re a big business or a small one, Google Ads can be a valuable part of your marketing (and sales) toolkit. Think of it like adding to your sales team so you can tell more people about what you do. But in this instance you only need to pay to generate a new lead, and the more you spend the greater the result.

3. Google Ads can be as complicated, or as simple, as you like
With Google Ads you can tailor your messages and target them, allowing you to communicate different products and services to different audiences all at the same time. That means you can achieve a whole lot more and make your dollars work harder too.

4. Quality is key
Google Ads don’t just rely on how much money you put behind your campaign to deliver success. They also use a quality ranking to determine how effective your campaign is, how well it links to your website, and how much it will benefit customers if Google directs them to you. With expert advice, you can develop a high quality campaign that delivers real results.

5. Google Ads deliver results
Google Ads only charge you when a customer clicks, and for many that’s enough. Trafik takes this one step further, because we want to show that Google Ads are benefiting your bottom line.

Trafik recommend connecting Google Analytics to Google Ads. This allows you to track clicks from Google Ads into your website and through to conversion. The information provided will confirm that your website (or sales team) are doing their job to convert your leads. It will also allow you to demonstrate the return on investment you’re getting from your campaign.

Interested in using Google Ads?
Trafik is a Google Partner and offers your business the benefit of over 15 years spent collectively building effective Google Ads campaigns. We can help you define your objectives, structure your campaign and build effective tracking tools to ensure you can measure the results. Why not call us today and find out more?

Improve the time that customers spend on your website

Your website may look great, but is it doing the job? If you’ve invested in a website to sell products or drive leads to your business, it’s important to know you’re getting results. So what do you do if no one’s buying?

What is a bounce rate?

The bounce rate of your website measures the percentage of visitors who are leaving your website without taking any action. That means they aren’t clicking on any buttons or looking at any pages other than the one they first landed on. And chances are that means you’re not making any money from their visit.

High bounce rate? Don’t panic!

Understanding why people are not engaging with your website can be challenging – but thankfully we’re here to help. We can take a look at your website from all angles and help you remove the roadblocks. To make it even easier, we’ve compiled a list of some of the most common issues here.

Top reasons for a high bounce rate:

1. Lack of relevance
If your customers come to your website looking for new doors but your homepage talks about windows, you’ve probably just lost a sale. Think about where visitors arrive on your site and make sure you keep your content relevant and the right range of products or services on show.

2. Badly written content
Long paragraphs, lengthy sentences, confusing terminology. You can read your website but have you checked to see if your customers can? Easy to read content is an important part of making sure your customers want to interact with your website.

3. No call to action
Do your clients know where you want them to go next? Introducing buttons, links, and strong call to action statements is an important part of making visitors interact with your website.

4. One-sided content
Your content needs to tell a story that’s relevant to the visitor on your website. Avoid lists of product features and think instead about how your product or service will benefit your customer. Consider adding case studies and blogs to keep your information up-to-date and give customers a reason to keep coming back.

5. Lack of trust
How does your visitor know that you are who you say you are? Load your content up with lots of testimonials and case studies that demonstrate that other people have used your business and benefited from it too.

If you’re in the business of gathering customer details it’s also important to make sure your website is secure. Customers won’t want to share payment information or personal details if they’re worried they will go astray. Talk to us about the right security for your website.

6. Device specific issues
Your website should be mobile friendly and function effectively in a small screen format. If you want customers to purchase or enquire, consider how you can make it easy for them to take the next step from their mobile.

7. Slow loading rate
Patience may be a virtue but it’s rare as hen’s teeth in the online world. If your customer is waiting then they’ve probably already moved on to another website and your bounce rate will suffer. Make sure your site loads quickly and efficiently to make the experience for your customers as easy as possible.

What’s next?

Are you struggling to convert leads into sales? Or maybe your bounce rate is so high it’s hitting an all-time low?

Don’t let a high bounce rate get you down. Check out our Admin Army case study for an insight into the turnaround in results you could enjoy if you work with Trafik.

Trafik are experts in creating high performing websites. We can help you to diagnose why customers aren’t getting in touch, and we can recommend actions that you can take to improve your sales. Contact us to find out more today.

We’ll be sharing more tips soon on how to attract your target audience and bring in great leads. If you want to learn more about lead generation or other ways to improve your website’s performance, sign up for our newsletter today. We’ll send the next Trafik Techtalk straight to your inbox.

If you want your business to be present in today’s marketplace then you need to be present online.

So where do your priorities sit when it comes to designing a website that can connect with your customers?

Here are some great questions to ask if your business wants to create or reimagine its online presence:

1. Have you got a website?

If you already have a website then that’s a great starting point from which to evolve your online presence. Take a holistic look at your site and write down a list of what you feel works well and what doesn’t.

If you have a wider team it could be worthwhile asking them for feedback too. Review any information you have about how your customers currently use your website and consider it in relation to any current or future goals.

2. Who is your website for?

One of the most important questions that needs to be answered is who your website is for. A good understanding of your target audience will help you to fit your website to their needs. You can then reflect the ways that they will access and interact with your site within the web design process.

3. How do you expect your audience to find your site?

If you’re focused on your customers then you might be wondering how they’re going to find your website. There isn’t much point in investing in a great online space if no one actually knows it’s there. Take a think about how you want or expect your users to find your website: this is an important part of setting your online strategy.

4. What information does your business need to share?

The content on your website can be static or it can evolve. Being clear about the information that you need to share will give a web design team a good insight into the best structure to meet your needs.

You may find that you have promotional information to communicate, or your content may simply be focused on building a story about your brand. Either way, considering your options in detail will allow you to build a plan that supports your communication requirements in the short and longer term.

5. What does your website need to do?

Understanding both the business that you’re in and the needs of your customers should give you some great insights into the functionality that your site requires. Functionality is important both from the perspective of the front end of your website that your users interact with, and from the back end that makes sure that your site can perform the tasks you need it to achieve.

In today’s online world your business can choose to sell online through e-commerce; build and communicate to databases with online registration; streamline business processes; and much more. The possibilities are endless so it’s up to you to stay focused on what your customer and your business needs.

6. What brand are you representing online?

Just as it’s important to understand who your customers are, having a good understanding of your brand can make a huge difference when it comes to designing a unique online space for your business. Your brand may also set standards in terms of security and performance that should be reflected in the website that you create.

A clearly defined brand creates a great framework for what could and shouldn’t be done. It also allows you to be more creative with your website and take your user experience to another level.

7. What are the competition up to?

Being clear on what your competition are doing on their websites gives you a good benchmark for what your customers will expect and what your website needs to deliver. It’s not just about matching your competition you really want to be better than them – but it will give you a clearly defined minimum experience.

8. What do you want to measure?

If you’ve decided that having a great website is important, you probably already recognise the value that it could deliver to your business. The best way to demonstrate that value in the longer term is to set some clear goals around what you want your website to achieve.

These goals could be related to your Search Engine results, the number of visitors to your site, your online sales, or the amount of time people spend reading your blogs. By identifying in advance the goals that will represent success for your website, it’s possible to integrate the measurement tools into your design process and ensure you have measurable success.

For businesses who want to be present online, effectively building a website begins with knowing what questions to ask. At Trafik we take time to find out about your business so that you can get the most value from ours.

We specialise in getting you results online by building the best digital solutions for your needs. Contact us today on 06 875 8002 and find out more about how we can work together to create the website your customers are looking for.