Stand out with great website design

Do you dare to be different?

Whether you have a great product or service or you’re looking for one; finding a way to stand out from the crowd is key.

Being unique is your opportunity to steal the show. So how do you go about finding an identity and bringing it to life?

Who are you selling to?

Begin by finding your target market. A quick and easy way to do this is by identifying what the benefit of your product or service is. Then work out who would pay for this benefit. This is loosely your target market.

The more detail you can get on demographic (age/location/income etc.) and psychographic (values/opinions/interests etc.) characteristics, the better you’ll be able to tailor your product and brand to your audience.

Sense check the size and potential value of your market – make sure they are big enough to build a business around. You also need to ensure you’re the only business doing exactly what you do in the way that you do it.

Develop a brand that fits.

Now you’ve worked out who you’re selling to, you need to think about how you’re going to sell. Our individual personalities naturally mean we do and don’t like people of certain types. Your aim now is to develop a brand with a personality that appeals to your target audience.

It’s tempting to look closely at what your competition is doing when you set out to define your brand. Are your competitors targeting the same customers as you? What they do is only relevant to your business if they have the potential to sell to your target audience.

If you do have competitors, be aware of what they do well and what they’re not doing. There are always opportunities to delight your customers if you’re focused on what’s important to them and what they value enough to pay for.

Create a unique way of communicating.

A strong brand is like a best friend – we want to take them everywhere with us. Think carefully about how your brand should communicate with your audience.

Language is a key part of bringing your brand to life in a way that sets you apart. Good brands tell stories about their products and services. Is your communication style casual or formal. Does your audience appreciate slang or should you be integrating Te Reo Māori into your communication. How should you talk?

Your visual style is as important as your written style – especially online where photography and video are such an important part of communication. Take time to consult with an expert and dare to be different with imagery that is unique to your brand. Consider what your customers are looking for and how to make your personality resonate with their values.

Explore your customer touchpoints.

Still looking for ways to be unique to your target audience? Try mapping your customer journey and working out how you can make each interaction special.

Small things can make a big impact when you take the time to think about your target audience’s needs. Get creative, be innovative. This is your opportunity to differentiate your brand from everyone else’s.

Build a beautiful website.

Your website is your opportunity to design a space where your brand comes to life. In design, photography, video and language. The information you share with your customers should include the stories you tell about your products and services.

The user experience should be designed around your target audience – giving them access to the information they need to make a purchase. Provide additional content and information that adds value to their experience of your product or service. Encourage repeat business, recommendation, email sign up. Build a relationship. Stand out.

Keep communicating.

As long as you are relevant to your target market, you can build a programme of communication that continues to build the relationship with your brand. The stronger the relationship with your brand, the smaller the chance that your customers will leave you and begin a relationship with someone else.

If you want your relationship to be successful, treat it like any other relationship. Your brand needs to listen to your customers, be considerate of their needs, stay relevant and communicate. Don’t forget to give them the occasional gift to keep them happy too.

If you’re ready to stand out from the crowd, there’s no better time to start. Put your target audience at the heart of your business and design your whole experience around them. Being focused on your customer’s needs and being creative about the way you deliver will set you apart from the competition. Develop a brand that’s relevant and meaningful and you can build relationships that drive your business forward.

Trafik work in partnership with you.

Trafik can help your business to develop a unique presence online. We’re experts in marketing strategy and online execution, and our network of partners and service providers are ready to help you.

Contact Jono today and get ready to explore the opportunities for your business.