Improve the time that customers spend on your website

Your website may look great, but is it doing the job? If you’ve invested in a website to sell products or drive leads to your business, it’s important to know you’re getting results. So what do you do if no one’s buying?

What is a bounce rate?

The bounce rate of your website measures the percentage of visitors who are leaving your website without taking any action. That means they aren’t clicking on any buttons or looking at any pages other than the one they first landed on. And chances are that means you’re not making any money from their visit.

High bounce rate? Don’t panic!

Understanding why people are not engaging with your website can be challenging – but thankfully we’re here to help. We can take a look at your website from all angles and help you remove the roadblocks. To make it even easier, we’ve compiled a list of some of the most common issues here.

Top reasons for a high bounce rate:

1. Lack of relevance
If your customers come to your website looking for new doors but your homepage talks about windows, you’ve probably just lost a sale. Think about where visitors arrive on your site and make sure you keep your content relevant and the right range of products or services on show.

2. Badly written content
Long paragraphs, lengthy sentences, confusing terminology. You can read your website but have you checked to see if your customers can? Easy to read content is an important part of making sure your customers want to interact with your website.

3. No call to action
Do your clients know where you want them to go next? Introducing buttons, links, and strong call to action statements is an important part of making visitors interact with your website.

4. One-sided content
Your content needs to tell a story that’s relevant to the visitor on your website. Avoid lists of product features and think instead about how your product or service will benefit your customer. Consider adding case studies and blogs to keep your information up-to-date and give customers a reason to keep coming back.

5. Lack of trust
How does your visitor know that you are who you say you are? Load your content up with lots of testimonials and case studies that demonstrate that other people have used your business and benefited from it too.

If you’re in the business of gathering customer details it’s also important to make sure your website is secure. Customers won’t want to share payment information or personal details if they’re worried they will go astray. Talk to us about the right security for your website.

6. Device specific issues
Your website should be mobile friendly and function effectively in a small screen format. If you want customers to purchase or enquire, consider how you can make it easy for them to take the next step from their mobile.

7. Slow loading rate
Patience may be a virtue but it’s rare as hen’s teeth in the online world. If your customer is waiting then they’ve probably already moved on to another website and your bounce rate will suffer. Make sure your site loads quickly and efficiently to make the experience for your customers as easy as possible.

What’s next?

Are you struggling to convert leads into sales? Or maybe your bounce rate is so high it’s hitting an all-time low?

Don’t let a high bounce rate get you down. Check out our Admin Army case study for an insight into the turnaround in results you could enjoy if you work with Trafik.

Trafik are experts in creating high performing websites. We can help you to diagnose why customers aren’t getting in touch, and we can recommend actions that you can take to improve your sales. Contact us to find out more today.

We’ll be sharing more tips soon on how to attract your target audience and bring in great leads. If you want to learn more about lead generation or other ways to improve your website’s performance, sign up for our newsletter today. We’ll send the next Trafik Techtalk straight to your inbox.