Trafik: You built your first website yourself, were you tempted to build this new website as well?
Irene: It’s so easy as a small business owner to try and do everything yourself. What I realised is that the team at Trafik have a rich group of skill-sets that it would take me ages to acquire myself. And while I’m not worrying about all those things it frees me up to do other things that are important to pushing my business forward.
Trafik: Now adminarmy.co.nz is live – are you happy with the way that it looks?
Irene: Trafik were definitely the right people for the job. Jodi has really helped me to understand the importance of bringing our brand to life online, and what we needed to do to connect with customers on both a professional and personal level.
From a branding perspective it was important to have our own photography. Using a professional photographer was great because there were so many ideas about how we could use shots to best showcase what Admin Army offers.
We also really benefited from investing in the copywriting service. It’s really hard when you’re in your own business to write about it yourself. Having access to a professional copywriter gave me the chance to put a fresh spin on what we do. It also allowed me to benefit from expertise – like knowing to write the content from the end user’s perspective, rather than writing about me and what my offering is.
Trafik: So how is your new website performing?
Irene: Our website is very successful, and we’re proud of the results. Our bounce rate has dropped significantly and customers are now interacting much more with the content across our pages.
Following the launch of the new site we’ve turned our Google Adwords back on, and they’ve more than covered their own cost with the revenue they’ve brought into the business. 18% of Admin Army’s turnover in Q1 of this year came from Google Adwords, and since we reintroduced Google Adwords the overall turnover of Admin Army has increased by 175%.
About Admin Army
Admin Army provides administrative support and bookkeeping services to businesses who need a helping hand. If you’re interested in finding out more about Admin Army you can visit their website at adminarmy.co.nz or give Irene a call on 027 314 5067.